This is Day #20 of “25 Days to Healthier Finances”, a series of blog posts where Frugal Pinoy readers and myself work on 1 task a day to make our financial lives better. Please stay tuned for the next installment of this series, which will be up tomorrow. Here’s today’s installment:
Today’s Task: Maximize customer loyalty programs.
If you frequent particular malls, grocery stores, and other establishments, chances are you have some kind of customer loyalty card (or were at least offered one). Some examples of these programs include the Laking National Card, Mercury Drug’s Suki Card, and the SM Advantage Card. If you already have a customer loyalty card or plan on signing up for one, it helps to learn about the following things:
- Any partner establishments which will allow you to earn and redeem points,
- Expiration dates for membership and unredeemed points,
- Discounts and freebies you get with your loyalty card, and
- The availability of any additional opt-in services. (For example, the SM Advantage card allows you to opt-in for life insurance with 20 of your points.)
Many customer loyalty programs have their own web site, so a simple Google search can pull up the information you need. If this isn’t the case, the next time you’re visiting the establishment, request a brochure or flyer that can give you more info.
Of course, doing this only makes sense if you frequently go to that establishment and its affiliates. Otherwise, it’s going to be a waste of time. For example, it makes sense for me to get an SM Advantage card because I frequently go to SaveMore grocery, Makro, and Ace Hardware. If I only visit these establishments once or twice a year, it’s not worth the hassle.
Are you a member of any customer loyalty programs? How do you take advantage of it?
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